Privacy Policy
Effective Date: 30 July 2026
Who we are
The CRM Collective ("we", "our", or "us") is committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
The CRM Collective provides CRM, customer lifecycle and loyalty consultancy services to businesses in the United Kingdom. If you have any questions about this Privacy Policy or how we use your personal information, please contact us at: emma@thecrmcollective.co.uk
What information we collect
Depending on how you interact with our website, we may collect:
Information you provide - when you complete our contact form, we may collect: First name, Last name, Email address, Telephone number (if provided) & details of your enquiry.
Information collected automatically - when you visit our website, we may automatically collect certain technical information, including: IP address (where available), Browser type and version, Device type, Pages visited, Time spent on pages, Referring website, Approximate location, Website usage and interaction data collected through cookies and analytics tools.
We use your information to:
Respond to your enquiries
Communicate with you about our services
Improve our website and user experience
Analyse website performance and visitor behaviour
Maintain the security and functionality of our website
Meet our legal and regulatory obligations
We will never sell your personal information.
Legal Basis for Processing
We process your personal information under the following legal bases:
Consent – where you voluntarily submit an enquiry or accept non-essential cookies.
Legitimate Interests – to respond to enquiries, improve our website, and operate our business effectively.
Legal Obligation – where required by law.
Cookies
Our website uses cookies to improve your browsing experience. These may include:
Essential cookies required for the website to function correctly.
Analytics cookies to help us understand how visitors use our website and identify opportunities for improvement.
Performance cookies that help monitor website functionality.
You can manage or withdraw your cookie preferences through your browser settings or our cookie banner, where applicable.
Analytics
We use website analytics tools to understand how visitors interact with our website. These tools collect anonymous or aggregated information, such as:
Pages viewed
Time spent on the site
Traffic sources
Device and browser information
General geographic location
This information helps us improve the performance, usability and content of our website. We do not use analytics data to identify individual visitors.
Sharing Your Information
We do not sell or rent your personal information. We may share your information with trusted third-party providers that help us operate our website and business, including website hosting, analytics and email providers. These providers only process your information on our behalf and are required to protect it appropriately.
How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes and enforce our agreements.
Your Rights
Under UK GDPR, you have the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information
Restrict or object to processing in certain circumstances
Request a copy of your data where applicable
Withdraw consent where processing relies on consent
To exercise any of these rights, please contact us using the email address above.
Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.
Contact
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
The CRM Collective
Email: emma@thecrmcollective.co.uk
If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.