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THE CRM COLLECTIVE
About
Blog
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THE CRM COLLECTIVE
About
Blog
Contact Us
About
Blog
Contact Us
What Does a Good CRM Strategy Actually Look Like?
Emma Wilson 28/03/2026 Emma Wilson 28/03/2026

What Does a Good CRM Strategy Actually Look Like?

From customer journeys to second purchase focus, this guide breaks down how to turn your owned channels into a real driver of retention and long term growth.

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5 Quick Wins to Increase Repeat Purchases Without Spending More on Ads
Emma Wilson 10/03/2026 Emma Wilson 10/03/2026

5 Quick Wins to Increase Repeat Purchases Without Spending More on Ads

Increasing repeat purchases is not about quick wins. It is about building the right journey between first and second purchase. Here are five practical ways to improve retention without increasing your ad spend.

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Do You Really Need a Loyalty Programme? Here is How to Know
Emma Wilson 03/03/2026 Emma Wilson 03/03/2026

Do You Really Need a Loyalty Programme? Here is How to Know

Do you really need a loyalty programme? Not always. This guide breaks down when it makes sense, what foundations you need in place and how to build one that drives real customer behaviour, not just discounts.

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THE CRM COLLECTIVE

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emma@thecrmcollective.co.uk